When Ansett Australia was flying, their in flight magazine had a section for nervous and new flyers explaining the bangs and noises of a flight.
Last week British British Airways is installing an instructional video on its in-flight entertainment system based on its one-day Flying with Confidence course. The video guides passengers through the operations of an aircraft, including explaining the technical side of flying including turbulence. The course is run by Captain Allright (that is his real name apparently!)
Also included in the video are relaxation techniques from clinical psychologists to help reduce any feelings of panic.
A clip from the video is here.