Poor Malaysia Airlines, they cannot put a foot right it seems.
“We are committed to regaining the confidence of our customers and sending them on memorable holiday experiences as a trusted five-star carrier.” Lee Poh Kait, Malaysia Airlines regional senior vice president, Australia, New Zealand & South West Pacific.
After a horror year, Malaysia Airlines have started to rebuild. Apart from lowering fares to ridiculous levels, its major shareholder has announced a complete transformation of the loss making carrier. In addition, the airline is looking for ways to market itself.
Its latest campaign has been pulled, however after a few hours. The airline asked the Australian and New Zealand public to answer this question: “What and where would you like to tick off on your bucket list?” The URL for the competition is now showing a 404 page not found indicating a very hasty retreat on this one.
If Malaysia are wanting to be seen “as a trusted five-star carrier”, asking people to nominate what they want to do before they die is not a good marketing decision in the context of this horrible year.
The airline is offering heavily discounted business and economy flights from Europe, UK and Australia to ten destinations in Malaysia.