Middle Eastern carrier, Etihad has created a brand for six of the airlines it has shares in
- airberlin
- Air Serbia
- Air Seychelles
- Etihad Airways
- Ethihad Regional (Darwin Airlines)
- Jet Airways
Alitalia and Virgin Australia do not appear to be included at this stage.
The alliance is open to any other airline that wishes to join – not just airlines that Etihad has a stake in.
The benefit of the alliance is akin to the other three alliances: One World, Skyteam and Star Alliance, namely integrated networks, timetables and frequent flyer programs. he frequent flyer program, reportedly, will be designed to provide a standardised mileage across all member carriers with tier benefits, and no blackout periods.
Member airlines will also have access to the parent airline’s centres of excellence, shared sales teams, joint procurement of services and supplies, and shared staff training at their Abu Dhabi facilities.
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