Thailand has a number of low cost carriers (Orient Thai, Lion Air, Air Asia) plus two popular “Premium Low Cost” airlines: Bangkok Airways and Nok Air, both of whom I have flown in the last year. In 2011, THAI Airways board began THAI Smile to compete in this market. The name came from a competition with 2,229 entries. For this flight, I was keen to discover the distinguishing marks of Thai Smile? Is the brand distinctive? Booking: 8/10 THAI Smile flies to about 13 domestic and one international destinations and is reportedly planning to expand international services. Confusingly THAI Smile use both…
AirAsia X
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Thai air problems knock Nok Scoot
In Thailand Nok means bird. “Premium low cost” domestic carrier Nokair after ten years of operation commands a healthy 27% chunk of the country’s domestic market and a healthy profit margin. Nok has not expanded internationally with the exception of a couple of routes. This was due to change this year. Nok has joined with Singapore Airline’s low cost arm Scoot, to form low cost international carrier called imaginatively NokScoot with the slogan: Fly Awesome. Literally the name means: Bird leaves suddenly and quickly! This new venture is 49% is owned by Scoot and 51% owned by Nok. The carrier aims to link China, Japan…
Trip Report: Air Asia -four times!
I have not had a good run with Air Asia and have placed them in my bottom ten airlines for the last three years. I was challenged last year by a number of Air Asia supporters so I have been determined to give them a good testing. This month, I flew two flights with Air Asia and two flights with Air Asia X, their international arm. Booking: 7 out of 10 Air Asia has an attractive website that is easy to navigate. The site even has a clear guide on how to book online.…
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