Arnotts

Arnotts, the dominant Australian biscuit (cookie) and cracker manufacturer has created a new cracker in the shape of Australia for the country’s national holiday tomorrow January 26. Some have criticised the crackers because the map does not incude the southern island state of Tasmania (see right) Tasmania has been a separate island for 10 000 years and part of Australia since Federation in 1901 but often gets left off maps, promotional materials, tourist materials. How does one keep the island state in people’s front of mind? A question often asked by the Tasmanian Tourist authorities. In the year to September, 2011…

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