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Qantas Social Media Backlash

If Qantas, the Australian airline had any doubt as to how the Australian public feel about the once iconic brand, then their latest Social Media campaign has shown them the truth. It all started innocently. This week Qantas began a new social media campaign called “Qantas Luxury”. From my view it seems to be an attempt to to win back the hearts and minds of Australians concerned about Qantas. The airline has been battered by four issues in the last year particularly: a series of ¬†incidents which have suggested to some that the airline appears…

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