Transero

Tag Archives for Transero.

Aeroflot tops Most Powerful Airline Brands

I have never flown Aeroflot (or its Russian rival S7 for that matter). Concerns about safety and service have always put me off and I have never flown to Russia. This week, Brand Finance announced that Aeroflot is the most powerful airline brand in the world with a AAA Brand rating. Brand Finance believe that dominance in the Russian domestic market (the collapse of competitor Transaero in 2015  would have been a fillip for Aeroflot. Combined with a new marketing investment, a renewed fleet and Russia‚Äôs growing status as a global hub have all contributed to…

Continue Reading »