Virgin America are my favourite US airline but accumulated losses are approaching $US671 million. How long will this be tolerated for?
I recently read a great post about Virgin America by Brad Tuttle. He says they are “failing”. My interpretation from his article, is that he is saying, like many airlines before them, Virgin are suffering from the syndrome: Great Airline- lousy business. This phrase was coined by former Ansett CEO Rod Eddington before that airline collapsed.
What do you think?
Virgin America Safety Briefing: http://www.youtube.com/watch?v=j6ixjc5yeMU