British Airways new safety film starts with a man on horseback, reminiscent of a Bridgerton character, exclaiming, “I see smoke on the horizon,” only for a member of the BA cabin crew to hastily interrupt because of the airline’s no-smoking policy. Another scene features a Mr Darcy-esque figure emerging from a lake and being gushed over by local women. He dons the life jacket under their admiring gaze. But there is a twist at the end… The evolution of in-flight safety videos has seen a shift from straightforward productions to humorous takes, dramatic videos, highly…
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