I would have loved to be on board but I missed out on seeing Branson in drag action on Air Asia in response to a long time bet with Air Asias’s owner: Tony Fernandes.

On the flight, Branson dressed in the Air Asia uniform complete with his trademark beard, fumbled the safety briefing and tipped orange juice into Tony Fernandes’ lap.

For revenge Fernandes sprayed champagne over Branson in Kula Lumpur.

I wasn’t quite sure what the Malaysian public will make of the images of Fernandes kissing Branson -all in a good day’s work to publicize the airline – and they raised over a total of 100 grand for charity.