Brand Value

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Aeroflot tops Most Powerful Airline Brands

I have never flown Aeroflot (or its Russian rival S7 for that matter). Concerns about safety and service have always put me off and I have never flown to Russia. This week, Brand Finance announced that Aeroflot is the most powerful airline brand in the world with a AAA Brand rating. Brand Finance believe that dominance in the Russian domestic market (the collapse of competitor Transaero in 2015  would have been a fillip for Aeroflot. Combined with a new marketing investment, a renewed fleet and Russia’s growing status as a global hub have all contributed to…

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