Air France in 2016 unveiled its new low cost subsidiary which they called Joon. It’s aim was to win market share back. The word “Joon” is meant to sound like “jeune” which is French for “young“. Rolled out as a “new generation travel experience”, a low cost carrier for Mellinials, It therefore aimed to attract a new market to flying -at a cheap rate, it aimed to attract a new market to flying -at a cheap rate. On board, Joon offered VR-headset entertainment, allowed access to inflight streaming, had cabin crew dressed in “trendy” clothes made…
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