Thai Smile

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Not Smiling with Thai Smile

Thailand has a number of low cost carriers (Orient Thai, Lion Air, Air Asia) plus two popular “Premium Low Cost” airlines: Bangkok Airways and Nok Air, both of whom I have flown in the last year. In 2011, THAI Airways board began THAI Smile to compete in this market. The name came from a competition with 2,229 entries. For this flight, I was keen to discover the distinguishing marks of Thai Smile? Is the brand distinctive? Booking: 8/10 THAI Smile flies to about 13 domestic and one international destinations and is reportedly planning to expand international services. Confusingly THAI Smile use both…

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Boutique Bangkok Airways blows me away

Every now and then you get a reminder of what flying used to be like and a glimpse of what it could be like. Porter Airways in Canada is one such “boutique” carrier and Bangkok Airways is another. This was the 90th airline I have ever flown. Bangkok Airways started back in 1968 as Sahakol Air,  the first ever private aviation company in Thailand.  They have embarked on a fairly aggressive growth strategy in the last three years.  They have some of the cutest ads of any airline in the world! Booking: 10/10 There is now a crowded market…

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