Once upon a time (August, 2000 to be exact), a new airline was launched in Australia to challenge the two long standing carriers: Ansett and Qantas.
That airline was Virgin Blue. The name was chosen in a competition playing on the Australian custom of calling a redhead Blue or Bluey. I flew Virgin Blue 12 times around Australia and rated them 4.4 out of 5. They initially used a low cost Southwest/Easyjet model with some quirky Australianisms and the Virgin feel.
In 2003 Virgin Blue started Pacific Blue, a New Zealand based subsidiary which provided services between NZ, Australia, Phuket, Bali and Pacific Islands. They also flew domestically across NZ for a short time. I flew Pacific Blue, a mere four times and rated them 4 out of 5.
So what next in the story up to?
The Virgin Australia name replaced Pacific Blue and V Australia. Polynesian Blue became Virgin Samoa. Consistent branding will take some time to roll out so expect to see Planes, napkins, uniforms and boarding passes in various iterations.I like the uniforms and colour schemes.
- Will these changes make money for Virgin?
- For me, I wonder how I keep on rating Virgin Australia from now on? Do I start again or combine their previous scores into one score? Oh the dilemmas of an airline geek!