Thailand has a number of low cost carriers (Orient Thai, Lion Air, Air Asia) plus two popular “Premium Low Cost” airlines: Bangkok Airways and Nok Air, both of whom I have flown in the last year. In 2011, THAI Airways board began THAI Smile to compete in this market. The name came from a competition with 2,229 entries. For this flight, I was keen to discover the distinguishing marks of Thai Smile? Is the brand distinctive? Booking: 8/10 THAI Smile flies to about 13 domestic and one international destinations and is reportedly planning to expand international services. Confusingly THAI Smile use both…
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