In 2010, Virgin Atlantic  Sir Richard Branson made a bet with Air Asia owner Tony Fernandes over who’s Formula 1 Racing team would finish higher in the 2010 season. Whoever’s team won would have to serve as a flight attendant on one of the other airline’s flights. Fernandes won.

Branson will fly dressed as a flight attendant on Air Asia’s Perth to Kuala Lumpur flight next Sunday May 12th. He will carry out all of the responsibilities of a flight attendant  on the six-hour flight.

Fernandes who worked for Branson at Virgin in the 1980s said: “who would have thought my mentor will be serving as a flight attendant on AirAsia…. And it’s hilarious to think now, that it’s Richard who will be working for me as a sassy flight attendant.”

The catch is that “As an AirAsia X’s flight attendant, [Branson] has to comply with our grooming standards and that includes shaving his legs, donning high heels, putting on some makeup and slipping into the AirAsia’s famous red uniform“. Branson will keep his beard.

AirAsia will donate A$100 from each seat sold on the flight to Australian charity Starlight Children’s Foundation. The bookings for this flight open from April 8 to May 12 (until sold out) for travel on May 12, 2013. The charity flight will also be filled with activities for the guests. Fares are $A399.

Branson said “I will dress up and make a splash in the name of Starlight, a fantastic charity. I’ve just got to practise walking in high heels first.” The publicity will no doubt help Air Asia – not sure how it will help Virgin Atlantic who do not fly to either Perth or Kuala Lumpur.