I am a huge AirBNB fan both as guest and host (see below). I have stayed in AirBnBs in seven countries. Whilst there have been some very public battles between AirBNB and several cities, its expansion appears to continue unthwarted. In a study published this year, Skift suggested that ” hotels need not be too overly concerned about the threat of Airbnb on their bottom lines” I think it is significant that airlines are now giving points for AirBnbs booked through their sites. Delta has joined the club this week. Virgin America appears to have…
Hotels
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Rethinking Hotel Clubs
I have a wallet full of Hotel Loyalty Clubs. I have a philosophy that if the program is free to join and I am going to be staying in the hotel anyway, I join. I then get my bright shiny cards and take them with me on the road. In the USA in 2010, there were almost 2.1 billion Hotel membership cards floating around the wallets, pockets and drawers iof travellers. A study by Deloitte in the US with 4000 travellers found there that only eight per cent of travellers stayed loyal to one hotel brand. Of high frequency travelers, almost 42 percent…
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