I have a wallet full of Hotel Loyalty Clubs. I have a philosophy that if the program is free to join and I am going to be staying in the hotel anyway, I join. I then get my bright shiny cards and take them with me on the road. In the USA in 2010, there were almost 2.1 billion Hotel membership cards floating around the wallets, pockets and drawers iof travellers. A study by Deloitte in the US with 4000 travellers found there that only eight per cent of travellers stayed loyal to one hotel brand. Of high frequency travelers, almost 42 percent…
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