The Indian air industry has kept me entertained for the last few years. There has been the saga of the long slow death of Kingfisher which finally vanished last year, the incomprehensible losses at government owned Air India. Profitability for the rest of the sector has continued to elude. Air India and private competitors Jet Airways and Spicejet all announced losses for the fourth quarter of 2013. Air India’s loss for 2013 exceeded the Indian government’s entire higher education budget. It’s outstanding debt stood at 26 billion rupees. The airline’s employees have been facing a…
Singapore Airline
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My “Scoot” to Singapore!
Singapore airline launched Scoot in 2011 as a low cost carrier. I think their intention is to position Scoot between ultra low cost Tiger and regional subsidiary Silk Air. Late last year, Scoot announced an arrangement with Thailand’s Nok air to extend the brand from Thailand so I think Scoot is here to stay for a while. Scoot has gone with a vibrant youth focused vibe. It feels somewhat more “hip” than its parent. For example, they refer to “cuddly” passengers who they encourage to buy two seats. Booking: 10 out of 10 Their booking engine (www.flyscoot.com), available in Cantonese, English,…
Virgin Australia’s Next Move
The Australian airline industry has become like a giant game of chess. Virgin Australia 18 months ago, upped the ante with a dramatic series of movies including new planes, refurbished cabins, a business class product and expanded lounges. These changes began in tandem with new partnerships with Delta, Air New Zealand, Singapore and Etihad which plugged the airline into a worldwide network for a much reduced cost. The aim was to poach as many of Qantas customers as possible. Qantas responded by forming a major alliance with Emirates. This threw the gauntlet down again. I have been…
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