Vice president

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Malaysia’s Marketing Fail

Poor Malaysia Airlines, they cannot put a foot right it seems. “We are committed to regaining the confidence of our customers and sending them on memorable holiday experiences as a trusted five-star carrier.” Lee Poh Kait, Malaysia Airlines regional senior vice president, Australia, New Zealand & South West Pacific. After a horror year, Malaysia Airlines have started to rebuild. Apart from lowering fares to ridiculous levels, its major shareholder has announced a complete transformation of the loss making carrier. In addition, the airline is looking for ways to market itself. Its latest campaign has been pulled,…

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