Singapore airline launched Scoot in 2011 as a low cost carrier. I think their intention is to position Scoot between ultra low cost Tiger and regional subsidiary Silk Air. Late last year, Scoot announced an arrangement with Thailand’s Nok air to extend the brand from Thailand so I think Scoot is here to stay for a while. Scoot has gone with a vibrant youth focused vibe. It feels somewhat more “hip” than its parent. For example, they refer to “cuddly” passengers who they encourage to buy two seats. Booking: 10 out of 10 Their booking engine (www.flyscoot.com), available in Cantonese,  English,…

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